Welcome!
Thanks for visiting! Explore my site to learn more about me, my background and what I have to offer. If you have questions or would like to discuss an opportunity to work together, feel free to get in touch.
About Me.
I’m an advertising/marketing professional who has experience in both traditional and digital marketing. For 15+ years I have led, developed and executed the positioning, strategy and tactical execution of marketing plans for both B2C (multi-million dollar companies) and smaller B2B businesses for 15+ years. I am a conceptual out-of-the-box thinker who approaches each client’s marketing objectives, brand development/awareness and bottom line sales objectives with a 360 degree vision. I have an outstanding track record for optimizing the performance of business units, services and products, brand awareness and sales.
01 SKILLS
MICROSOFT OFFICE
APPLE IWORKS
GOOGLE OFFICE SUITE
ILLUSTRATOR
SEM RUSH
GOOGLE ANALYTICS
WIX
WORDPRESS
HTML & CSS
FACEBOOK ADS' MANAGER
INSTAGRAM ADS' MANAGER
GOOGLE ADS' MANAGER
TWITTER ADS' MANAGER
02 EXPERIENCE
2021
Private Practice
LICENSED ACUPUNCTURIST
Evaluate, diagnose and treat patients with a wide range of conditions using manual manipulation, acupuncture, Chinese herbs, cupping, gua sha as well as a number of other Chinese medicine techniques.
SPECIALIZING IN
Musculoskeletal pain and disorders, infertility, gynecological issues, gastro-intestinal disorders
2011 - 2012
Marketing Consultant
FREELANCE
Recreated the look and feel of small Salon & Spa businesses. Designed logos and created taglines. Designed and produced outdoor signage, brochures, business cards and flyers. Provided information necessary for client to receive a faster patent approval of on-site construction software. Created and designed new business pitch presentation for new-to-market construction project management software.
CLIENTS
Pure Salon and Spa, SITETraxx, Artistic Salon
2007 - 2008
DRGM Advertising
ACCOUNT SUPERVISOR
Directed media planning / purchasing, creative of production of all marketing material and collateral, radio spots, direct mail programs. Created and presented promotional programs to clients to help increase their bottom line. Oversaw the brand positioning for The Summit at Grand Sierra along with the materials needed to increase sales of their high-end condotel suites.
CLIENTS
Grand Sierra Hotel and Casino, The Summit at Grand Sierra (condo hotel)
2005 - 2006
Italia/Gal Advertising
ACCOUNT SUPERVISOR
Oversaw the planning and purchasing of advertising mediums (broadcast/cable television, radio, print, outdoor, transit, direct mail, FSI’s) in 22 domestic and 9 international media markets. Responsible for establishing the strategic direction and tactical execution of national and international advertising campaigns. Negotiated, developed and executed tie-ins and added-value promotions with 48 media sponsors in 18 domestic media markets.
CLIENTS
Westfield Shopping Centers, Dunn-Edwards Paints, Fasturn.com
UC Berkeley
GRADUATE | DIGITAL MARKETING
Recently graduated from an intense 4 month digital marketing "bootcamp" program that offered a hands-on approach to learning digital advertising, web analytics and design, SEO, content marketing, marketing strategy, metrics, CRM, automated workflow, remarketing and more.
2017 - PRESENT
Village Inn Restaurants
BRAND MARKETING DIRECTOR
Oversaw the national chain's brand equity dimensions ensuring consistency of identity. Directed the creative development and production of media including broadcast media, digital and email programs and in-store merchandising material. Responsible for the development and launch of new food, beverage and pie products. Created and met (mostly exceeded) quarterly projections.
2009 - 2010
Euvoia, LLC
OWNER | PRESIDENT
Conceived a new-to-market bedding product made from all-natural cotton/bamboo material, infused with encapsulated organically grown essential oils to induce sleep, reduce depression, and assist with a number of other sleep issues and emotional-mental disorders. Secured three laboratories to assist with research and development.
2006 - 2007
Estipona Vialpando Advertising
ACCOUNT DIRECTOR
Oversaw the advertising and marketing for agency clients including Washoe Medical Center, Trammell Crow Residential, "The Village at Victorian Square" (a mixed-use development), National Council of Juvenile and Family Court Judges and Creekside Entertainment Center. Led team in pitching and securing new business.
CLIENTS
Renown Health (formerly Washoe Medical Center), Trammell Crow Residential, National Council of Juvenile and Family Court Judges and Creekside Entertainment Center.
1999 - 2002
2017 - 2021
03 EDUCATION
2021
Master of Science
TRADITIONAL CHINESE MEDICINE
Colorado School of Traditional Chinese Medicine
Denver, CO
1995 - 1997
Bachelor of Arts
PSYCHOLOGY
Loyola Marymount University
Los Angeles, CA
Certification
DIGITAL MARKETING
UC Berkeley
Berkeley, CA
2012 - 2015
Master of Arts
CLINICAL PSYCHOLOGY
Antioch University
Marina del Rey, CA
1985 - 1989
04 PORTFOLIO
 |  |
|---|---|
 |  |
 |  |
SEE MORE >
05 CONTACT ME
Please feel free to contact me should you have any questions regarding my previous work or if you would like to schedule an interview. I look forward to discussing how we can work together in the future.